The finished Music Video (Wave of Popular Feeling)

Finished music video

Below is the video of our finished music video just over 3 and a 1/2 minutes long, we have used many different camera angles and shots, different editing techniques and did our best to mime musical instruments.

Finished Digipak

Finished Digipak


Below is a finished digipak of my music video (Wave of Popular Feeling)

Magazine Advert

Magazine Advert


Below is a finished magazine advert of my groups music video

Evaluation Question 1

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Music Video
Magazine advert
Digipack

Evaluation Question 3

Evaluation Question 3

What have you learned from your audience feedback?

I have learned quite a fair bit from my Audience feed back from the finished music video. Me and my group were given good constructive criticism as well as recommendations as to what to do if we ever do an exercise like this again. The audience feedback was specifically used for the planning and construction stages of our music video, magazine advert and the digipak.

The Focus Groups

in my group, we first had to chose a song that wasn't copyright, owned by a record label and the band/artist had to be unsigned and we got songs from the focus group. We short listed quite a few songs that fitted into the categories and we had a listen to some songs such as "Your Girlfriend sucks" by a band called Real Big Fish and "Home" by an artist called Gabrielle Aplin. We came to a conclusion and chose the song "Wave of Popular Feeling" by an unsigned band by the name of Groundswell.
We also did a bit of pre music video planning and decided to split screens when constructing the music video to show the audience the different instruments we were playing and we thought it was best to have everyone on one screen and that was the best way to do that.  The idea was also noticed when we watched a music video from "The Pigeon Detectives" - This is an Emergency. We wanted feedback from our peers, friends and classmates and the majority loved the idea and thought it was "original". We knew this would only work if the shots were done properly and the camera was steady. Our focus group also showed us how to edit the video and create the split screens and we chose to split the screens into 4 for the four members of the band.

Construction stages


In the Construction Stage, we made a Rough Cut of our Music Video so that we could get feedback about our general idea for our video. We were told that the video was boring and slow due to the lack of variety. We fixed this problem by making the screens switch round on occasion either randomly or in an anti-clockwise order to the beat of the song. Sometimes the same screen would appear in all four corners. We also sped up the pacing of the editing to make it less boring.

We also got feedback from the teachers and other students for our finished Music Video. They pointed out a few last-minute small issues within in the video so we could correct them on Adobe Premier Pro and finally upload the video onto Youtube.

We got feedback for our Magazine Advert and our digipak and the audience said that it was "too plain"  during production becuase of the black and white visuals. we made sure to fix this problem by changing the layout of the actual digipak by using. The digipak was originally seen as "too plain" during production due to the black-and-white visuals. We fixed this problem by making the layout of the Digipak checkered with these colours to make it more unique and we also used this same idea for the Magazine Advert.

For the Evaluation Stage, we recieved alot of feedback through many different ways including questionnaires that we made, putting questions on the Survey Monkey site and one member of our group made a post on Facebook of our video and asked what his friends thought. The friends commented and liked showing that the saw it and was willing to give opinions and constructive critisism.

Evaluation Question 4

Evaluation Question 4